Visit Costa Rica after the Covid-19, safe and gorgeous as ever. Our country is remembered and on the top countries list to visit after the crisis passes, according to several magazines in the World.
– The morning magazine Good Morning America broadcasted the story of a British family who recreated the Costa Rican rainforest in their home after canceling their trip to our country.
– Other renowned international media such as Lonely Planet, The Times, Condé Nast Traveller, Matador Network, Canadian Traveller, Profession Voyages, Forbes, El Mundo from Spain, among others, have highlighted Costa Rica as a destination to be considered once the crisis is over.
– Visit Costa Rica’s social networks share content on relaxation, gastronomy, and natural attractions to keep the country brand present in the minds of potential tourists who will return in the future.
We are missed and present in the minds of potential tourists in our main markets. When remembering Costa Rica and these weeks of sanitary confinement in their countries, ours stands out for the diversity of natural attractions and biodiversity.
This fullness is lived when experiencing a rainforest, the incomparable beauty of our coasts, the high-quality coffee, the diverse fauna, the healthy gastronomy with a variety of fruits and vegetables, and above all, the warmth of the Ticos.
This has been reflected in recent publications of renowned international media such as the morning magazine Good Morning America of the American network ABC.
They shared the story of the Ashton family of British origin, who spent two weeks creating their rainforest in the basement of their house, after the unexpected cancellation of their desired trip to Costa Rica due to the COVID-19. The story was also published on the magazine’s social platforms with more than 8 million followers.
As Dan Ashton told the magazine, his daughters Florence (8 years old) and Eloise (7 years old) were “understandably devastated” because they were excited and had been researching the animals and were even counting the days for the materialization of the desired trip.
“The most important thing right now for all of us is to stay home, safe, and protecting others. When we can retake these amazing trips, we will appreciate them even more,” concluded the father of this family highly interested in knowing Costa Rica.
This is not the only case.
In the last three weeks, Costa Rica has been present in renowned international media in its travel and family sections through positive story placement efforts by the agencies that provide public relations services to the Costa Rica Tourism Board (ICT) in the United States, Canada, and Europe.
“Costa Rica has worked for decades to arrive at a highly respected place as a tourism destination that we must take care as we see how to reactivate our tourism sector to get it out of this unprecedented crisis,” explained Maria Amalia Revelo, Minister of Tourism.
The Minister added that the ICT’s public relations and advertising teams had developed strategic actions to keep a connection with our target audiences in the main markets of origin, including sharing audiovisual presentations of landscapes, gastronomy, well-being, and family activities during the confinement.
The list is wide and varied. The digital magazine Matador Network published an extensive report on the majesty of the Osa Peninsula.
Even the U.S. version of Condé Nast Traveller in the context of the Earth Day celebration highlighted Costa Rica as an example to the world of a “green destination” for its sustainable tourism model. It highlighted how ICT created the Certificate of Sustainable Tourism (CST) in 1997.
The Canadian World Traveller developed an extensive report entitled “Listening to the sounds of the rainforest,” which mentioned the Arenal and Rincón de la Vieja volcanoes, biodiversity, and Costa Rican fauna.
At the same time, Visit Costa Rica’s social networks have shared valuable content for the U.S. and Canadian market, including a series of gastronomic tutorial videos so that the best prospects can live out their quarantine by cooking Gallo pinto, tortilla dressing, picadillo, black soup or preparing shakes with Costa Rican flavor.
Also, as part of the video series Take an Essential Moment, meditation sessions, yoga, tours of waterfalls and beaches have been generated that are currently empty, but full of magic and natural charm.
Europe also remembers Costa Rica.
In Spain, the digital media El Mundo published a series of mandalas for coloring inspired by Costa Rican animals such as the hummingbird, jaguar, sloth and owl, all to fill these dark moments with color and find activities at home that can entertain the little ones and bring the family together.
These mandalas were also shared among the partners in the tourism industry who have Costa Rica on their list as a way to offer their clients a little piece of the country.
In Germany, we developed a coloring and activity book for the little ones while they learn about Costa Rica’s flora, fauna, and culture. This book was also replicated for France and the U.K. and shared with the tourism industry.
The Instagram account of the exclusive travel medium Lonely Planet (Spanish version) has dedicated the “Photo of the Day” section to Costa Rica on two occasions, specifically to the biodiverse destinations of Monteverde and Tortuguero, on April 11 and 20 respectively. “Nature in its purest form. A moment to dream with nature, the wonders of this world and the trips we will make”, highlighted the publication, together with the hashtag #whenever it happens. As of Wednesday, April 23rd, the publication had over 3,500 likes and almost 100 positive comments, among which were: “What exuberant nature”; “What memories, pure life”; “I’ve been there, it’s paradise! “We’ll come back if God wants us to with the children, Pura Vida!”; “One of the most beautiful places we’ve seen”; “Our next destination”; “Really spectacular, Costa Rica is a paradise” and “It’s a beautiful place, a must to do the zip line, (canopy), it’s unforgettable.”
Still, on Spanish soil and according to the public relations agency Blueroom, the May edition of Condé Nast Traveller confirms a report from Playa Nosara, Guanacaste, and nominates it in the category of International Destination to visit in the future in the 2020 Gold List awards.
Always in Europe, the well-known print media The Times published in its last edition the positive story of the British family that vacationed in Costa Rica and had to live part of their quarantine in what they describe as a paradise.
Also, we have throughout Europe the activation in social networks “Tico Thursday,” we have had the collaboration of Joe Wicks “The body couch” recognized personal trainer in the United Kingdom, who visited the country and has shared with fans of social networks of Costa Rica in Europe.
These exercise sessions were carried out during his stay on Costa Rican soil. He also shared quizzes about Costa Rica’s particularities, along with contests to share Costa Rican coffee and chocolate, all these actions to keep us present and current – in a positive way – for the potential tourists of tomorrow.
Finally, and in other latitudes, the Argentine tourism newspaper Voy de Viaje highlighted as one of the must-sees when traveling the Zona de los Santos again for its scenic beauty and for having a high-quality coffee to the palate.